In yet another instance of the flourishing CBD market infiltrating mainstream consumerism, long time retail staple, American Eagle Outfitters, has announced that it will be selling CBD infused products. The move follows similar steps by fellow retailers Abercrombie & Fitch and DSW and shows how popular demand is driving storefronts across the country to reach for their piece of CBD revenues. With overall retail profits slowly in decline over the last decade, these moves by big retailers show that not only are CBD infused products now available at malls everywhere but also that businesses are attempting to infuse themselves with CBD profits.
American Eagle plans to sell CBD body care products, such as lotions and muscle rubs, at nearly 500 different stores while also offering these products through their online storefronts. The CBD products offered will be provided exclusively from Green Growth Brands, the Ohio based CBD company that also formed exclusive deals with Abercrombie & Fitch and DSW. Green Growth Brands has positioned themselves at the forefront of some major CBD retail deals, in part due to the founding partners of the company, the Shottenstien family, also being involved with the retailers in which the deals are being struck.
Growing acceptance and availability of CBD products across the board have paved the way for these larger deals to occur and reflect increased awareness on the effectiveness of these products and the demand and potential profit of CBD in general. These large contracts between big retail businesses and well-funded cannabis companies also represent the growing popularity of topical CBD products and reflect how this market segment continues to thrive.
Sales of CBD products at American Eagle locations and online are expected to begin in October 2019. With some forecasts predicting that the CBD market could reach upwards of $20 billion by 2024, it is easy to see the appeal for retail business in search of new ways to increase sales and walk up customer traffic. Some larger, big box retailers, such as Walgreens and CVS, have dabbled with CBD sales in some locations though have yet to fully adopt wide-scale sales. This move by American Eagle seems to trend towards more mainstream business accepting and offering CBD products in stores soon.